Picture this.
You’re scrolling through your social media feed, checking out the latest Facebook posts, and minding your own business. Suddenly an ad pops up, tempting you with the latest iPhone 14 Pro or the latest smart TV in the market. You may have been contemplating purchasing the gadgets for some time already. It’s like marketers can read your mind, right?
Welcome to the era of AI. With the help of AI, marketers can come pretty close to reading your mind!
You may be browsing smartphones on one website and the next moment, smartphones ad appear on your social media or even as Google ads.
These are all made possible in the era of digital marketing that taps into the power of AI-powered algorithms. These powerful algorithms track your shopping journey whenever you browse online and on your phone.
So, how does AI read your mind and woo your wallet in this digital age? Let’s read on.
How AI woos your wallet
Let’s check out some of the amazing ways AI technology empowers and transforms the way we spend our money.
Personalised Ads
Source: Google Ads
Now thanks to AI-powered algorithms, marketers can analyse mountains of data faster than you can say “digital revolution.”
These powerful and smart algorithms interpret your online behavior, interests, and preferences, and then serve up those customised ads that make you weak at the knees. It’s like having your very own personal shopper, except it’s a robot!
But AI’s influence doesn’t stop at personalised ads. It goes way beyond.
AI chatbots
Say hello to chatbots, the virtual customer service representatives of the digital age.
These little helpers can chat with you day and night, answering your burning questions, resolving issues, and even cracking a few jokes along the way.
Who needs human customer service when you can have a witty bot at your beck and call? They also save us from the occasional rude customer service officer (sad to say, we all encounter them from time to time right?).
Lousy customer service aside, the human touch is still priceless nonetheless. And AI chatbots can’t totally replicate it as yet.
Here is an example of chatbots from Sephora helping a customer with choosing the right lip color and arranging makeover appointments.
Source: Sephora Bots
AI Search
And let’s not forget about the impact of AI on search engines.
Gone are the days of typing in random keywords and praying for relevant results. With AI in the driver’s seat, search engines can now understand context, decipher the natural language, and provide you with the most accurate and helpful search results. It’s like having a knowledgeable friend who always knows the answer to your most obscure questions. Talk about a digital guru!
But wait, there’s more!
Content Creation
AI has even infiltrated the world of content creation.
No longer do marketers have to spend countless hours racking their brains for catchy slogans or eye-catching visuals.
AI-powered tools such as ChatGPT can generate engaging content, RunwayML can design stunning graphics, and Magenta Studio can compose music. It’s like having a team of creative geniuses at your fingertips, minus the coffee breaks and office drama. Who needs human creativity when you can have a digital Picasso?
Example of AI art generator- Image Source
Now, before you start envisioning a world run by robotic marketers, let’s address the elephant in the room: data privacy.
With AI collecting vast amounts of information about us, it’s only natural to worry about our digital footprints.
But fear not, my friend! While AI may know what kind of gadget you like, it’s not interested in stealing your identity or causing mayhem. At least, not yet.
Jokes aside, data privacy is a serious matter, and it’s crucial for marketers and AI developers to prioritise security and transparency. That’s why you hear about regulations put in place such as data protection acts. After all, nobody wants their deepest secrets spilled to the world by a rogue AI, right?
So, where does all of this leave us?
Are marketers becoming obsolete? Will AI take over the world? Not quite.
While AI is undoubtedly changing the game, it’s important to remember that behind all those algorithms and lines of code, there are still humans pulling the strings.
AI is a tool, a powerful one at that, but it’s the human touch that adds flair and finesse to marketing campaigns.
After all, who else can come up with those quirky taglines and memorable jingles that you see and hear in ads? Robots may be smart, but they’ve got a long way to go before they can match our human creativity and intuition.
Conclusion
AI’s impact on digital marketing is fascinating. It’s like watching a futuristic dance between humans and robots, with each trying to outsmart the other.
So next time you see a perfectly tailored ad or have a witty conversation with a chatbot, remember that there’s a little bit of AI magic behind it.
Embrace the technological marvels, but don’t forget to appreciate the human touch that keeps marketing fun, unpredictable, and a little bit quirky. And who knows, maybe one day we’ll witness the birth of an AI stand-up comedian.
Until then, let’s enjoy the ride and keep those virtual shopping carts full!
