UX/UI Design
Creating beautiful and functional digital experiences
The UX/UI design team is responsible for designing the user experience and interface of all the digital products we cater to in Websparks – such as websites, mobile apps, and software. We ensure that your products are intuitive and easy to use while supporting your business goals at the same time.
What we do
Our UX/UI design team is dedicated to creating user-centred digital experiences that are intuitive. We believe in listening to the users’ needs and strive to balance this with designs that are functional yet aesthetically appealing.
Our team is skilled in user research, and is familiar with both primary and secondary research processes that are employed to discover or gain insight into a problem.
We are also adept at the various principles of design, which we employ in the different types of products and interface we design for.
While great technical skills are a baseline prerequisite for our team, we also take pride in having excellent communication skills as we work closely with our clients and internal development team to make every collaboration a meaningful and pleasant experience.
Regardless of the platform – website, mobile application, or software, our team is dedicated to creating and delivering digital products that will make the cut.
What we provide
The UX/UI design department provides a wide range of services to cater to a variety of business needs. These services may include the following
Our team conducts user research for initial insight, to understand the needs and goals of our target audience.
We use various research methods – both primary and secondary, which may include but are not limited to surveys, interviews, usability testing, card sorting, competitive analysis and heuristic evaluation.
We also perform insightful analysis of the data we may receive or collect through research, in order to make sense of them and present them in a tangible form for stakeholders to understand.
Such products of analysis may include user flows, customer journey maps and personas.
Our team creates prototypes of various fidelity, such as wireframes (low-fidelity) and mock-ups (high-fidelity) to materialise a digital product's design, layout, navigation, and functionality.
This also helps users and stakeholders to visualise the change and concept of the design. This allows us to test and iterate on our designs before the final product is developed.
We also conduct usability tests to ensure that our designs are effective, and use this opportunity to seek feedback and make tweaks to them.
If necessary, we perform iterations to our design in order to reach a state that satisfies the users’ needs.
Our team believes in creating designs which are accessible to all, which means designing with Persons with Disabilities (PWDs) and people with impairments in mind.
Designing for accessibility is built into our team’s workflow, and we check for requirements and criteria at every step of the way.
We provide design guidelines to ensure that our designs are consistently implemented across all platforms and devices, as well as to aid stakeholders in replicating the design independently in the future.
Our team works closely with developers to ensure that our designs are accurately implemented so that the final product is functional and user-friendly.
How we do it
Our UX/UI design team employs a rigorous framework for design that includes the following phases.
Discovery
This kick-starts the project where we begin by conducting user research and gathering insights about our client's target audience and business objectives. This phase is generally open-ended, and consists of most of the research methods highlighted in the User Research section.
Phase 1
Define
In the define phase, most of the research are in its final stages and we begin to proceed to analyse the data, involving activities highlighted in the Analysis section. The objective of this phase is to make sense of all the data – both quantitative and qualitative, and present the results and determine the direction of the design of the project.
Phase 2
Design and Prototyping
This phase involves materialising the concept and scope of the design determined from the previous phases in a physical form, such as those defined in the Prototyping section. Here, aspects of the design such as layout, colours, typography, navigation, hierarchy, responsiveness and images are determined.
Phase 3
Testing and Iteration
Arguably one of the most important phases, we conduct user testing to gather feedback and make any necessary design adjustments in order to improve and ensure that our solutions do indeed meet our users’ needs. If required, we will not hesitate to go back to the earlier phases and rework our solution.
Phase 4
Development
Once the designs have been approved, we then work closely with the client's development team or our own internal development team to ensure that our designs are accurately implemented.
Phase 5
Launch and maintenance
We provide ongoing support and maintenance to ensure that the digital product continues to meet the needs of our users and evolves with the ever-changing digital landscape.
Phase 6
The UX/UI Design team is always eager to embark on a variety of different types of projects and explore solutions with our clients.
If you are interested in delving more into establishing a good user experience for your digital product, or simply keen to explore any level of user experience design, please reach out to us and direct your inquiry to the UX/UI team. We always welcome questions (as much as we ask them).
